五千年跫音，烙刻山河肌理
　　沃野如帛，经纬藏文明密码
　　一方水土养一方性灵，半亩方塘映照古今
　　祠堂楹联锁族魂密码，田埂童谣孕年轮
　　让我们在阡陌间，寻找“土”味的美学基因
　　大赛背景Background of the competition
　　WZD纹藏国际纹样设计大赛迄今为第六届。首届WZD以“纹明”为主题，第2届WZD以“红色纹样”为主题，第3届WZD以“纹的宇宙”为主题，第4届WZD以“传承文化基因·数字纹创未来”为主题，第5届WZD以“中国·纹样”为主题，五届各收到了数十个国家的参赛者投送的数万件纹样及纹样衍生作品，在国际国内评委团严格地评审中角逐出金银铜全场大奖，佳作辈出。赛事和作品受到国内外社会和媒体的广泛关注，取得了不菲的社会影响力，做到了让中国纹样“潮”起来和“走”出去。
　　The WZD International Pattern Design Competition is now the sixth.The theme of the first WZD is"grain",the theme of the second WZD is"Red pattern",the theme of the third WZD is"the universe of grain",the theme of the fourth WZD is"Inheriting cultural genes·Digital grain creates the future",and the theme of the fifth WZD is"China·Pattern".Each of the five sessions received tens of thousands of patterns and derivative works from dozens of countries,which competed for gold,silver and bronze awards in the strict evaluation of international and domestic judges,and many excellent works came out.The competition and works have been widely concerned by the society and media at home and abroad,and have achieved a lot of social influence,so that the Chinese pattern"tide"up and"go"out.
　　第十一届东方设计奖·全国高校创新设计大赛（东方设计奖，ODA）由中国国际贸易促进委员会商业行业委员会指导，国家工业设计研究院（生态设计领域）、湖北省文化创意产业协会联合主办。东方设计奖旨在呈现新时代背景下我国创新设计等交叉学科多元融合的教学现状和实践成果，为全国“设计+N”的多学科交叉创新设计领域的高校师生、行业先锋搭建展示创新创意设计才华的国际化交流学习平台。东方设计奖·全国高校创新设计大赛是全国普通高校大学生艺术类竞赛指数赛事、全国普通高校大学生竞赛排行榜观察赛。
　　The 11th National University Innovative Design Competition(ODA)was guided by the Business Industry Committee of the China Council for the Promotion of International Trade,and co-sponsored by the National Institute of Industrial Design(in the field of Ecological Design)and Hubei Cultural and Creative Industry Association.The Oriental Design Award aims to present the teaching status and practical achievements of multi-disciplinary integration of innovative design in China under the background of the new era,and to build an international exchange and learning platform for teachers,students and industry pioneers in the field of"Design+N"interdisciplinary innovative design in China to display innovative and creative design talents.Eastern Design Award·National College Innovative Design Competition is the national college students art competition index competition,the national college students competition ranking observation competition.
　　本届大赛联合东方设计奖·全国高校创新设计大赛、湖南省设计艺术家协会主办，作为东方设计奖专项赛道面向国内外公开征集，同时，组委会也将所征集的优秀作品推介至第二届乡村振兴大赛参与评选。大赛秉承“纹化自信”的理念，将中国与世界精神、中国与世界文化、中国与世界生活方式、中国与世界设计融合一起，成为具有历史传承和时代精神的纹样传承者、创造者和传播者。
　　This competition is jointly organized by the Eastern Design Award,the National University Innovation Design Competition and Hunan Design Artists Association,and is open to collection at home and abroad as a special track of the Eastern Design Award.At the same time,the organizing committee will also introduce the outstanding works collected to the second Rural Revitalization Competition for selection.Adhering to the concept of"pattern self-confidence",the competition will integrate the spirit of China and the world,the culture of China and the world,the lifestyle of China and the world,and the design of China and the world,and become a pattern inheritor,creator and disseminator with historical inheritance and the spirit of The Times.
　　主办单位organizer
　　东方设计奖全国高校创新设计大赛组委会
　　湖南省设计艺术家协会
　　纹藏国际纹样大赛组委会
　　媒体支持Communication Support
　　湖南设计艺术家协会|《湖南包装》杂志|新湖南客户端湘设计|古田路9号|图个进步|凃志初_设计自媒体|椒盐与刘立伟设计|设计感知|奉天设计师沙龙FDS|湖南平面设计师联盟
　　“田野之间”Between Fields
　　中华五千年的足迹遍布神州大地，每一寸土地都承载着深厚的历史与文化。作为中国传统文化的重要组成部分，乡间文化深深植根于乡民的生产生活实践中，涵盖了通过多种形式展现其魅力，包括但不限于民间艺术、传统节庆、民俗活动等多个方面。它不仅反映了乡民的生活方式和价值观念，也增强了社区的凝聚力，还是他们精神寄托和文化认同的重要源泉。乡间文化以其独特的魅力和深厚的底蕴，为乡村社会带来了稳定和谐的氛围，同时也为乡村旅游和文化产业的发展提供了丰富的资源。
　　China's five thousand years of footprints spread across the land of the motherland,every inch of land carries a profound history and culture.As an important part of traditional Chinese culture,rural culture is deeply rooted in the production and living practice of villagers,covering its charm through various forms,including but not limited to folk art,traditional festivals,folk activities and other aspects.It not only reflects the life style and values of the villagers,but also enhances the cohesion of the community,and is an important source of their spiritual sustenance and cultural identity.With its unique charm and profound heritage,rural culture brings a stable and harmonious atmosphere to the rural society,and also provides rich resources for the development of rural tourism and cultural industry.
　　本次WZD2025纹藏国际纹样设计大赛以“田野之间”为主题，以乡村乡间纹样为方向，旨在呈现不同地区的民间纹样魅力，成为推动乡间文化繁荣，乡村振兴的桥梁，让全球观众得以领悟到中华民族多元融合而又浑然一体的精神风貌与哲学思考，彰显出一个古老文明历久弥新的迷人光彩与无限活力。
　　With the theme of"Between fields"and the direction of rural and rural patterns,this WZD2025 Tibet International Pattern Design Competition aims to present the charm of folk patterns in different regions,become a bridge to promote the prosperity of rural culture and the revitalization of rural areas,and enable global audiences to understand the diversified and integrated spiritual style and philosophical thinking of the Chinese nation.It shows the charming splendor and infinite vitality of an ancient civilization.
　　大赛启动：02月24日
　　线上报名：2025年02月24日~06月30日
　　校赛评审：2025年6月校赛评审；
　　省赛评审：2025年7月省赛评审；
　　国赛评审：2025年8月国赛评审；
　　获奖发布：2025年9月获奖信息发布、颁奖；
　　相关活动：2025年10月-12月论坛、巡讲、巡展等活动（另行推文通知）。
　　Competition start:February 24th；Online registration:February 24,2025-June 30,2025；School competition review:June 2025 school competition review;Provincial competition review:July 2025 provincial competition review;National competition review:National competition review in August 2025;Award announcement:Release of award information and award in September 2025;Related activities:October-December 2025 forum,tour,exhibition and other activities.
　　征稿对象Submissions
　　凡全球各地的设计师、设计机构、高等院校设计专业师生以及相关设计实践的人士均可投稿参评。
　　Designers,design institutions,teachers and students of design majors in universities and relevant design practitioners from all over the world are invited to submit and participate in the evaluation.
　　特邀对象Invited
　　特邀国内外100位活跃在设计领域的一线设计师参与比赛，特邀设计师作品参与奖项评选。（组委会拟定名单）
　　Specially invited 100 designers active in the field of design at home and abroad to participate in the competition,and specially invited designer works to participate in the award selection.(List prepared by the Organizing committee)
　　1.主题纹样设计+产品组别以纹样为基础的图案设计，以及纹样的应用，包括但不限于：文创产品、服装、饰品时尚设计、纺织物、床上用品等。（1）须提交静态作品（完整设计方案，包括手绘图、制作过程图、成品效果图、三视图；单幅图片须A3幅面、300dpi、JPG/GIF、RGB或CMYK；单张不超过10MB）；（2）须提交展板海报（海报模板在系统中下载，不少于5个作品画面进行排版至统一模板中。A3大小、竖式、300dpi、JPG、RGB或CMYK；单张不超过10MB。如作品获奖，海报将用于该作品的宣传展览）；
　　1.Theme pattern design+product group：Pattern-based pattern design,as well as the application of patterns,including but not limited to:cultural and creative products,clothing,jewelry fashion design,textiles,bedding,etc.
　　(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
　　(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
　　2.主题纹样设计+工艺美术组别以纹样为基础的图案设计，以及纹样的应用，包括但不限于：金属、玻璃、木、竹、陶瓷、纤维等各类工艺创作的装置艺术、摆件、实用器等。（1）须提交静态作品（完整设计方案，包括手绘图、制作过程图、成品效果图、三视图；单幅图片须A3幅面、300dpi、JPG/GIF、RGB或CMYK；单张不超过10MB）；（2）须提交展板海报（海报模板在系统中下载，不少于5个作品画面进行排版至统一模板中。A3大小、竖式、300dpi、JPG、RGB或CMYK；单张不超过10MB。如作品获奖，海报将用于该作品的宣传展览）；
　　2.Theme Pattern design+Arts and Crafts category：Pattern-based pattern design,as well as the application of patterns,including but not limited to:metal,glass,wood,bamboo,ceramic,fiber and other types of craft creation of installation art,decoration,utility,etc.
　　(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
　　(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
　　3.主题纹样设计+平面组别以纹样为基础的图案设计，以及纹样的应用，包括但不限于：海报、插画、折页、装帧、字体、网页、电子界面、动态信息等。（1）须提交静态作品（完整设计方案，包括手绘图、制作过程图、成品效果图、三视图；单幅图片须A3幅面、300dpi、JPG/GIF、RGB或CMYK；单张不超过10MB）；（2）须提交展板海报（海报模板在系统中下载，不少于5个作品画面进行排版至统一模板中。A3大小、竖式、300dpi、JPG、RGB或CMYK；单张不超过10MB。如作品获奖，海报将用于该作品的宣传展览）；
　　3.Theme pattern design+graphic group：Pattern-based pattern design,and the application of patterns,including but not limited to:posters,illustrations,folding,binding,fonts,web pages,electronic interfaces,dynamic information,etc.
　　(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
　　(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
　　4.主题纹样设计+空间环境组别以纹样为基础的图案设计，以及纹样的应用，包括但不限于：室内、建筑、景观、导视、公共艺术等。（1）须提交静态作品（完整设计方案，包括手绘图、制作过程图、成品效果图、三视图；单幅图片须A3幅面、300dpi、JPG/GIF、RGB或CMYK；单张不超过10MB）；（2）须提交展板海报（海报模板在系统中下载，不少于5个作品画面进行排版至统一模板中。A3大小、竖式、300dpi、JPG、RGB或CMYK；单张不超过10MB。如作品获奖，海报将用于该作品的宣传展览）；
　　4.Theme pattern design+space environment group：Pattern-based pattern design,and the application of patterns,including but not limited to:interior,architecture,landscape,guidance,public art,etc.
　　(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
　　(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
　　5.主题纹样设计+数字艺术组别以纹样为基础的图案设计，以及纹样的应用，包括但不限于：视听、交互、短视频、原创二维或三维动画等。（1）须提交动态作品（通用视频格式，标清和高清不限，视频编码H.264、格式MP4，分辨率不低于1280*720，时间长度控制在5分钟以内，视频文件不超过500MB，节奏流畅不卡顿）；（2）交互及网页作品需将运行文件压缩打包上传；（3）须提交展板海报（海报模板在系统中下载，并截取不少于5个作品画面进行排版至统一模板中。A3大小、竖式、300dpi、JPG、RGB或CMYK，如作品获奖，海报将用于该作品的宣传展览）。
　　注：以上类别有交集的作品，可任选其一归类。
　　5.Theme Pattern Design+Digital Art category：Pattern-based pattern design,and the application of patterns,including but not limited to:audio-visual,interactive,short video,original 2D or 3D animation.
　　(1)Static works must be submitted(key frame screenshots of dynamic works,single picture must be A3 size,300dpi,JPG,RGB or CMYK);
　　(2)Dynamic works must be submitted(universal video format,standard definition and HD,video encoding H.264,format MP4,resolution no less than 1280*720,time length controlled within 5 minutes,video file no more than 500mb,smooth rhythm without delay);
　　(3)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 images of the work are captured and typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK,if the work wins,the poster will be used for the promotional exhibition of the work).
　　Note:If the above categories overlap,you can choose one of them to be classified.
　　1.原创、合法
　　投稿作品须为作者原创，并为独立著作权，不得侵犯第三方著作权、商标等相关权利。作品必须积极向上，不得诋毁他人、诋毁社会、诋毁国家、诋毁宗教信仰、破坏民族团结，必须符合相关法律规定；不可以AI人工智能生成作品提交。参赛者作品如有上述内容（或倾向嫌疑），取消参评资格，如因此产生不良社会后果，自行承担法律责任，并赔偿赛事相关损失。
　　1.Original and legal：The submitted works must be original and independent,and shall not infringe the copyright,trademark and other related rights of a third party.The works must be positive and must not denigrate others,the society,the country,religious beliefs or ethnic unity,and must comply with relevant laws and regulations;It is not possible for AI to generate works for submission.Participants whose works contain the above content(or tend to be suspected)will be disqualified from participating in the evaluation,and if there are adverse social consequences,they shall bear legal responsibilities and compensate for the losses related to the event.
　　2.本届大赛一律采用在线交件方式
　　大赛指定投稿官网：www.oda.org.cn
　　2.Online submission will be adopted in this competition：The official website for submitting entries:www.oda.org.cn
　　3.登入官网，点击对应身份报名，依据提示完成报名、交件。
　　3.Log in to the official website,click on the corresponding identity to register,and complete the registration and submission according to the prompts.
　　（↑点击查看作品上传及提交流程示范↑）
　　Click to see the work upload and submission process demonstration
　　（1）参赛报名
　　前往“东方设计奖·全国高校创新设计大赛”大赛官网首页，在右侧浮窗中选择相应身份进入【登录/注册】，填写个人信息。（须实名注册，不得使用化名。获奖后，将按系统上传的信息制作获奖证书。作品提交后，不得修改作者、指导老师等信息，请提交前仔细核对信息。）
　　(1)Registration：Go to the homepage of the official website of"Oriental Design Award·National University Innovation Design Competition",select the corresponding identity in the right floating window to enter[Login/registration],and fill in your personal information.(Real name registration is required,pseudonyms are not allowed.After winning,the award certificate will be made according to the information uploaded by the system.After the submission of the work,the author,instructor and other information must not be modified,please check the information carefully before submission.)
　　（2）提交作品
　　进入【作品管理页面】，点击【作品上传】，填写参赛者信息后，提交投稿作品（按组别规划要求提交）。
　　(2)Submit the work：Go to the"Works Management page",click"Works Upload",fill in the information of the participants,and submit the submitted works(according to the planning requirements of the group).
　　（3）提交作品电子稿
　　投稿作品一律提交电子稿件，文件规格为：JPG/GIF、RGB或CMYK色彩模式，内置图片精度不低于300dpi；单张不超过10MB，JPG的尺寸为A3cm幅面。
　　(3)Submit the electronic version of the work：All submitted works shall be electronic manuscripts,the file size shall be JPG/GIF,RGB or CMYK color mode,and the built-in image accuracy shall not be less than 300dpi;The sheet does not exceed 10MB,and the JPG size is A3cm in format.
　　（4）作品文件命名
　　作品文件名须为：组别+作品题目。如：产品组别+《荷塘月色》系列。
　　(4)Naming of work files：The file name must be:Group+title of the work.Such as:Product group+"Lotus Pond Moonlight"series.
　　（5）数量
　　每位参赛者的参赛作品数量不限。每一件（套）作品的作者数量限定：静态创作不得超过3人，指导教师不超过2人；动态创作不超过5人，指导教师不超过2人。
　　(5)Quantity:There is no limit to the number of entries for each participant.The number of authors for each work(set)is limited:no more than 3 static creators,no more than 2 instructors;No more than 5 dynamic creators and no more than 2 instructors.
　　（6）费用本次比赛均为免费。
　　(6)Fees This competition is free of charge.
　　1.WZD赛道奖项设置Award
　　按照征集总量设置奖项比例如下：
　　（1）等级大奖：
　　金纹藏奖（1%）
　　银纹藏奖2名（3%）
　　铜纹藏奖3名（5%）
　　（2）优秀指导教师奖：若干
　　（遵循东方设计奖该奖项设置规则）
　　According to the total number of awards set as follows:
　　(1)Grade Awards:Gold Collection Award(1%)，Silver Collection Award 2 winners(3%)，Bronze Collection Award 3 winners(5%)
　　(2)Excellent Instructor Award:several
　　2、评审标准Review
　　（1）主题创意与原创性
　　（2）文化表现力
　　（3）视觉吸引力
　　（4）实用性与适应性
　　(1)Theme creativity and originality
　　(2)Cultural expression
　　(3)Visual appeal
　　(4)Practicality and adaptability
　　3.奖项荣誉Honors
　　（1）本届大奖的获奖作者将择优推荐在纹藏及各大专业媒体做专题访谈或专题报道，最大限度宣传展示其设计成就。所有金银铜纹藏大奖作品将入编“纹藏艺术纹样库”，并颁发《入库资格证书》。参赛视为同意本条款，条款细则请浏览“参赛承诺函”。
　　（2）优选参赛作品编入《2025第十一届东方设计奖全国高校创新设计大赛暨WZD2025纹藏国际纹样设计专项赛作品集》
　　（3）金、银、铜纹藏奖颁发的“2025第十一届东方设计奖全国高校创新设计大赛”和“WZD2025纹藏国际纹样设计大赛”双证书。
　　（4）获得优秀指导教师奖的老师可获得证书。
　　(1)The winning authors of this award will be recommended to do special interviews or special reports in Zang and major professional media to publicize and display their design achievements to the maximum extent.All the gold,silver and bronze award works will be compiled into the"Art Pattern Library of the Collection"and issued with the"Qualification Certificate for storage".Participation is deemed to agree to these Terms and conditions.Please refer to the"Commitment Letter"for details.
　　(2)The selected works shall be included in the"Collection of Works of the 11th Eastern Design Award 2025 National University Innovation Design Competition and WZD2025 International Pattern Design Competition".
　　(3)Electronic certificate of gold,silver and Bronze collection award.
　　(4)The teacher who wins the Excellent Instructor award can get a certificate.
　　1、本次征集不收取任何费用；
　　2、参赛者应全面了解本次大赛规则。凡提交参赛作品者，视同已全面了解并接受大赛规则，自愿受其约束。
　　3、所投作品须是原创，不得有侵犯第三方知识产权及其他权利的行为，作品内容所涉及的版权问题由投稿者本人负责；
　　4、所投作品中使用的文字、图形、图像要遵守中华人民共和国法律；不得出现侮辱性、种族、地域歧视等视觉元素；
　　5、所投作品著作权归作者所有，本次大赛主办方享有对其进行推广、宣传使用、公开展览和出版发行等权利，并可提供给相关单位、组织机构、团体使用；优先商业合作授权；
　　6、主办方对本活动保留最终解释权。
　　1,this collection does not charge any fees;2.Participants should fully understand the competition rules.Anyone who submits an entry shall be deemed to have fully understood and accepted the competition rules and be voluntarily bound by them.3.The submitted works must be original and shall not infringe the intellectual property rights and other rights of a third party.The copyright issues involved in the content of the works shall be the responsibility of the contributors themselves;4.The text,graphics and images used in the submitted works shall comply with the laws of the People's Republic of China;Visual elements such as insulting,racial and regional discrimination shall not appear;5.The copyright of the submitted works belongs to the author,and the organizer of this competition has the right to promote,publicize,display,publish and distribute the works,and can provide them to relevant units,organizations and groups for use;Priority business cooperation authorization;6.The organizer reserves the right of final interpretation of this activity.
　　赛事咨询consult
　　东方设计奖客服微信（刘老师）：DFSJJ123
　　纹藏客服微信（小藏）：wenzang2021
　　(工作时间周一至周五9:00-17:00)
　　官方发布渠道propagate