2026 Pentawards获奖名单及获奖作品公示
Pentawards是全球极具影响力的专业包装设计平台与创意社区,专注挖掘、表彰全世界优秀的包装创新作品。它为世界各地设计师搭建了面向全球的展示舞台,让富有巧思的包装创意被行业看见,助力优质设计力量在国际包装赛道脱颖而出。
近日,2026年度Pentawards包装设计大奖正式对外公布获奖榜单。经过国际评审团多轮严谨评审,本届赛事一共诞生389件获奖佳作,汇聚来自世界各地的创意巧思。其中,共有50件来自中国的设计项目成功斩获奖项,占全部获奖作品比例约13%,持续在国际舞台展现本土设计实力。
从食品饮品、美妆日化,到文创礼品、家居用品,本次入围的中国作品题材丰富多元。不少作品扎根本土文化脉络,将东方审美、传统元素融入包装结构、材质与视觉表达之中;同时兼顾现代消费需求,在轻量化结构、环保可回收材料、循环包装等方向积极探索,平衡艺术表达、品牌传播与绿色可持续理念。既有成熟品牌的升级迭代方案,也有新锐设计团队充满想象力的实验性创作,彰显国内包装设计越来越成熟的创意体系。
接下来,我们精选部分本届获奖作品一同欣赏,感受包装之上,创意、文化与工艺碰撞出来的独特魅力。小小的包装,早已不只是承载商品的容器,它是品牌的第一张名片,也是设计师表达思考的媒介。
钻石奖
Production:Wine itself.Wine assistants:Jakov Poropat-Production Leader,Marija Simunovic-Production Assistant,Etikgraf-Foil Stamping
Design:Sean Poropat,Jelena Fiskus
铂金奖
Chief Marketing Officer:Emily Harper,Australian Vintage
Marketing Manager:Courtney Williams,Australian Vintage
Marketing Manager:Roger Maconachie,Australian Vintage
Senior Design:Emma Bertrand,Australian Vintage
Project Manager:Javier Gandarillas
Art Director:Fernando Navarro
Designers:Bruno Ochaita&María Díaz
President:Sébastien Servaire
Agency CEO:Sébastien Ehret
Darphin CEO:Pierre-Olivier Garcin
Creative Director:Candido De Barros
Technical Director:Erwann Pivert
Packaging lead:Gang Zhao
Industrial Lead:Dan Hu
Industrial Designer:Zhuo Deng
Industrial Designer:LeileiLian
Category:BRAND IDENTITY&CONNECTED PACKAGING
Sub-Category:E.05 Point of sale(POS)and merchandising
Brand:HEINZ Dipper
Creative direction:Roger Cusa
Designer:Carmo Almeida
Creative direction:Fernando Ponte Lens
金奖
Creative Director:Ben Christie,David Azurdia
Client Services Director:Alice Thompson
Strategy:Robin Kadrnka
Design Director:Eilidh Brosnahan
Global ECD:Lisa Smith
Creative Director:Luke Thompson,Creative Director
Design Director:Maisie Benson
Design Lead:Chris Stevens
Creative Director:David Thompson
Design Director:Amy Cobain
Creative Direction:Zhongyi Liu
Designer:Zhongyi Liu
Creative Direction:Breno Pineschi and Rafael Cazes
Design:Nathalie Jourdan,William Girundi,Priscila Czuka,Pyetra Salles and Alexandre Ruda
Motion Design:Marcos Rigobello and Alex Rezende
Creative and design:Miguel Angle del Baño
Strategy:Beatriz Suarez
Illustration:Jose David Morales
Creative Director:Erika Barbieri
Design:Erika Barbieri,Henrik Olssøn and Tya Amelia
Brand:Hennessy The Privileged Moment,a Tailor-Made Cabinet of Curiosity
Entrant:Moët Hennessy Travel Retail
Geetanjali Chhabra-Senior General Manager Innovation,Diageo India
Hiren Dedhia-Head of Design,Diageo India
Rutika Moghe-Design Manager,Diageo India
Brand:Herbal Health Tea
Entrant:SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
Credits:Neptune Creative Team
Sub-Category:B.04 Fish,meat and poultry
Brand:Armatore–Salt Anchovies&Bluefin Tuna Fillets
Credits:Lettera7
Design Team:Baixinglong-BA Studio
Designer:Wang Zhuo lin
Art Direction:Chloe Fishman
Design:Jessica Olavarria+Stephen Moss
Category:BODY,HEALTH&BEAUTY
Brand:ELF Nicotine Pouches Tracker Kit
Credits:Star Latitude(BVI)Limited
Creative Director:Lorena Seminario
Industrial Designer:Mengyao Yu
Graphic Design:Hector Sos,Guillermo Arriaza,Raquel Orellana,Sebastian Anastasiei,Kyle Helle,Orlando Marshall,Caleb Leung,Minette Ainsar
Design Director:Patrick Pan
Strategy and Manufacture:PyD(Perfumes y Diseño)
Creative Direction and Design:PyD,Lavernia&Cienfuegos and OTEYZA
Technical Director:Erwann Pivert
Creative and design:Miguel Angel del Baño
Head of LEGO Agency Asia:Annie Boo
Creative Director:Guo Jun
Creative Specialist:Bebe Wang
Art Director:Víctor García Gutiérrez
Glassblowing:Ferran Collado
Typographer:Oriol Miró
Photographer:Víctor García Gutiérrez
Octopus Condom
OWILD Pet Outdoor Protection Series
Emergency Pillow Bag for Night Owls
Herbal Health Tea
银奖
Art Director:Aya Codama
Designer:Aya Codama
Art Direction:Con Lin,Di Leong
Designer:Di Leong
Uranus Food Design Team
Designer:Juan Jimenez
Designer:Álvaro Ruano
Designer:Carlos de Ramos
Head Packaging Designer:Ajit Aghera
Graphic Designer:Veronica Cermeli
Structural Packaging Designer:Steven Shainwald
Supervisor:Hu Ji-Jun
Design:Gao Yi-Xin
Songmuzi Water
Vclass
“Kala”Tear-Open Sustainable Underwear Packaging
Grilled Fish Slice Packaging Design
铜奖
Creative Direction:Rob Svenšek
Designer:Hana Pušljar
Creative Director:Langcer Lee
Designers:Riso Guo,Limo Pan,Yang Jie,Vita.kong
Jupiter Creative Team
Design Team:Baixinglong--BAStudio
Designer:huang jing yan
Designer:Zhou Jingkuan
Creative Direction:Hailun
Designer:Hailun,Yutong
Illustrator:Craig&Karl,Chenyu
Creative Director:Zhao Lu
Art Directors:Zhang Jian,Huang Lin
Longping Oil Noodles
作品展示详见(复制以下链接进浏览器查看):
https://mp.weixin.qq.com/s/fdjT5EDltbNO7-028ndsjw
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